Optimize your site for search engines

[Artashes]

Those who run online businesses, there is no need to hire SEO (search engine optimization) professionals and pay them for what you can do yourself in 10 minutes.

All you need is right tools and this by far the most powerful one: Overture, being the largest PPC engine infrastructure, offers this for their clients in order to determine the popularity of certain keywords people search for.

http://inventory.overture.com/d/searchinventory/suggestion/

This comes very handy. If you sell CARS or INSURANCE, enter the keyword and do a search. Grab the top 10 keywords and insert them into your meta-tags that are responsible to identify your site's content.

Yes, its that simple. :D

Also keep in mind that most search engines, like Google, is looking into the first 150-200 word text on your page. They better be on "target" to get a higher placement in the engine.

PLEASE don't abuse the system as you'll only make yourself look bad. Don't use keywords right on your page - it won't help either way. Meta-tags are good enough for search robots.

Don't use the same word more than 5-6 times in your meta-tags. Otherwise, you run a risk of being banned by a search engine - results are catastrophic and are not worth the risk. So that if you sell CARS, don't enter: cars, cars, cars, cars, best cars, new cars, used cars, etc. Try to differentiate.

Good luck,

[seobook]

Originally posted by Artashes
[B]Those who run online businesses, there is no need to hire SEO (search engine optimization) professionals and pay them for what you can do yourself in 10 minutes.

it takes longer than 10 minutes to do a good job.

All you need is right tools and this by far the most powerful one: Overture, being the largest PPC engine infrastructure, offers this for their clients in order to determine the popularity of certain keywords people search for.

http://inventory.overture.com/d/searchinventory/suggestion/

This comes very handy.
there are better keyword tools like that made by Digital Point.

Also keep in mind that most search engines, like Google, is looking into the first 150-200 word text on your page. They better be on "target" to get a higher placement in the engine.

not true. Google does a full cache of the first 101K of a web page.

PLEASE don't abuse the system as you'll only make yourself look bad. Don't use keywords right on your page - it won't help either way. Meta-tags are good enough for search robots.

this is completely incorrect. you need to use your keywords especially in the page title, but also in inbound links and throughout the page copy

Don't use the same word more than 5-6 times in your meta-tags. Otherwise, you run a risk of being banned by a search engine - results are catastrophic and are not worth the risk. So that if you sell CARS, don't enter: cars, cars, cars, cars, best cars, new cars, used cars, etc. Try to differentiate.

actually the best cars, new cars, used cars is fine for the keyword tag.

recently Mike Grehan interviewed Jon Glick of Yahoo! Search and he stated that each unique occurance is fine as long as it is part of a different phrase each time...also he stated that the meta keywords tag is used for inclusion within a subset of results but had no effect on relevancy.

[Artashes]

seobook, thank you for clarifications in your post. I would have to agree that it takes more than 10 minutes to do a good job. At one point of time I spent nearly 30 minutes per each page for one of the web sites and the result paid off.

I thought crawlers were taking "used cars" and "new cars" as used, new and 2 times cars.

Best,